LibGuides: Marketing: Journals & Databases

To find articles....

Search a range of article databases to find quality research articles on a marketing topic.

For example:

Business Source Complete (via EBSCOhost) This link opens in a new window
Provides scholarly articles on marketing, management, MIS, POM, accounting, finance and economics, from 1886.
ABI/INFORM Global (ProQuest) This link opens in a new window
Search over 3000 business periodicals for information on business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and companies.
Emerald This link opens in a new window
Search over 200 full-text, peer-reviewed, commerce journals, from 1899.

IBISWorld (NZ Industry Reports)
An industry report collection that offers insight into the major industries in the New Zealand economy at the 5-digit ANZSIC level. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major companies and more.

Passport GMID: Global Market Information Database (Euromonitor) This link opens in a new window
Euromonitor International's Global Market Information Database (GMID) is an online business information system providing business intelligence on industries, countries, and consumers. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched. Users need to register using an "otago.ac.nz email" address.
Informit Business Collection This link opens in a new window
Covers Australasian research in accounting, career development, commercial law, commodities, corporate governance, e-business, economics, employment, human resources, labour, management, marketing, occupational health, taxation, and unions.
NZX Company Research This link opens in a new window
Lists New Zealand company information and provides a comprehensive and regularly updated current and historical analysis of company data.
Index New Zealand This link opens in a new window
Contains articles published in New Zealand and South Pacific newspapers and journals, from 1987.
Academic Search Complete (via EBSCOhost) This link opens in a new window
Covers a wide range of areas of academic study from the sciences to the arts, from 1865.
Scopus This link opens in a new window
Covers multidisciplinary research literature and web sources, from 1960.
Web of Science Core Collection This link opens in a new window
Citation databases with over 10,000 high-impact journals in the sciences, social sciences, and arts and humanities, as well as international proceedings coverage for over 120,000 conferences.
PsycINFO (Ovid) This link opens in a new window
Search for professional and academic literature in psychology and related disciplines including medicine, psychiatry, nursing, sociology, education, pharmacology, physiology, linguistics, and other areas
Social Science Research Network (SSRN) This link opens in a new window
Search specialised research networks in each of the social sciences. It includes scholarly working papers and forthcoming papers, and an Electronic Paper Collection.
Business (Gale OneFile) This link opens in a new window
Provides coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice. The collection includes international business and trade publications as well as a selection of international, U.S., and regional news publications.

Article Databases A-Z
Library Article Database webpage listing more than 600 databases covering a range of topics including marketing.

Proquest Business Collection

Provides access to ProQuest business databases: ABI/INFORM Complete; Accounting & Tax; Banking Information Source; CBCA Business; ProQuest Asian Business & Reference; ProQuest Career and Technical Education: Business; ProQuest Dissertations & Theses A&I: Business; ProQuest European Business; and, ProQuest Research Library: Business.

News resources

Include:

Newztext This link opens in a new window
An archive of the full text of many of New Zealand's key news and business publications, from 1993.
PressReader This link opens in a new window
Provides access to over 1,000 newspapers from over 80 countries. Newspapers, from the last 2 months, are presented exactly as they are in print format.
- 2 user licence
Newspaper Source Plus (via EBSCOhost) This link opens in a new window
Includes 1,520 full-text newspapers, and features more than 601,300 television and radio news transcripts, videos & podcasts.
Factiva This link opens in a new window
Provides access to a wide range of global and NZ news and business information, from 1980.
- 5 user licence

more links to newspaper resources
Link to the Newspapers section of the Article Databases webpage.

Article Link

If an article is not available in full-text in a database, click Article Link to automatically search other databases the Library subscribes to.

You may see Article Link represented as:

or Otago Article Link

If the article you need is not online...

Try these options:

Library Search | Ketu
Search the journal title to see if Otago holds the hardcopy of the issue you need.
Interloans
If Otago does not hold the issue in hardcopy, submit an Interloans request for the article. Staff will try to get the article for you from another Library. Article requests are free.