Marketing: Referencing & Writing
Referencing (and citing) refers to the method by which authors give credit to their sources of research information.
If you are unsure which citation style to use either read your Course Outline, or ask your lecturer or tutor.
- Referencing and Citation Styles
This guide includes links to manuals and information about the commonly used citation styles at the University of Otago, including:
- APA
- MLA
- Chicago
- Harvard
- Vancouver
These resources will help you understand what academic misconduct is and how to avoid it.
- Academic Integrity and Academic Misconduct Information for Students
Information about academic misconduct, including definitions.
- Plagiarism
Definition of plagiarism and information on how to avoid it.
- Where to seek advice
Identifies a range of support services and resources.
Search Library Search | Ketu for writing guides.
For example:
Writing Guidelines for Business StudentsPublication Date: 2013