Marketing: Referencing & Writing
Help with Referencing
Referencing (and citing) refers to the method by which authors give credit to their sources of research information.
If you are unsure which citation style to use either read your Course Outline, or ask your lecturer or tutor.
- Referencing and Citation StylesThis guide includes links to manuals and information about the commonly used citation styles at the University of Otago, including:
- APA
- MLA
- Chicago
- Harvard
- Vancouver
Avoiding academic misconduct
These resources will help you understand what academic misconduct is and how to avoid it.
- Academic Integrity and Academic Misconduct Information for StudentsInformation about academic misconduct, including definitions.
- PlagiarismDefinition of plagiarism and information on how to avoid it.
- Where to seek adviceIdentifies a range of support services and resources.
Writing guides
Search Library Search | Ketu for writing guides.
For example:
Writing Guidelines for Business StudentsPublication Date: 2013
