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The Otago LibGuides are changing! The system will undergo a major update from 17 June to 15 July. You can learn more by taking a look at our LibGuides prototype here.

Marketing: Home

About this Guide

This Subject Guide brings together important research resources for Marketing.  These include article databases, major reference works, data sources, and other key information sources. 

For further assistance, you may make an appointment with the subject librarian.

Related Subject Guides

To identify other resources, try these related Subject Guides:

LIBRARY 101

LIBRARY 101 is a series of in-person workshops that introduce you to Library skills and services.

Register to attend here!

Featured Resource - IBISWorld

Featured Resource - Passport GMID

 

Passport GMID: Global Market Information Database (Euromonitor)

This online business information system provides business intelligence on industries, countries, and consumers. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched.

All first time users will need to register using an "otago.ac.nz" email address and agree to the Terms and Conditions