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About this Guide
This Subject Guide brings together important research resources for Marketing. These include article databases, major reference works, data sources, and other key information sources.
For further assistance, you may make an appointment with the subject librarian.
Related Subject Guides
To identify other resources, try these related Subject Guides:
Featured Resource - IBISWorld
IBISWorld (New Zealand Industry Reports)
An industry report collection that offers insight into the major industries in the New Zealand economy at the 5-digit ANZSIC level. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major companies and more.
Featured Resource - Passport GMID
Passport GMID: Global Market Information Database (Euromonitor)
This online business information system provides business intelligence on industries, countries, and consumers. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched.
All first time users will need to register using an "otago.ac.nz" email address and agree to the Terms and Conditions