Marketing: Home
Subject Librarian
Engagement advisors
The University and its Library system can be a daunting environment. The Library's Engagement Advisors are knowledgeable, friendly and available to support Māori and Pacific students access and explore Library services, resources and spaces.
Donna Waitere
Māori Engagement Advisor
University Library | Te Whare Pukapuka Matua
Email: donna.waitere@otago.ac.nz
Sela Pole-Fehoko
Pacific Engagement Advisor
University Library | Te Whare Pukapuka Matua
Email: sela.pole-fehoko@otago.ac.nz
About this Guide
This Subject Guide brings together important research resources for Marketing. These include article databases, major reference works, data sources, and other key information sources.
For further assistance, make an appointment with your Subject Librarian.
Featured Resource - IBISWorld
- IBISWorld (New Zealand Industry Reports)An industry report collection that offers insight into the major industries in the New Zealand economy at the 5-digit ANZSIC level. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major companies and more.
Featured Resource - Passport GMID
Passport GMID: Global Market Information Database (Euromonitor)
This online business information system provides business intelligence on industries, countries, and consumers. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched.
All first time users will need to register using an "otago.ac.nz" email address and agree to the Terms and Conditions
Related Subject Guides
Ngā Upoko Tukutuku
https://otago.libguides.com/Nga_Upoko_TukutukuDiversify The Library
This work is licensed under a Creative Commons Attribution 4.0 International License.