Business Administration - MBA, DBA: Home
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Library Self Help GuideTips and trick s on using the University of Otago on campus and online.
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Engagement advisors
The University and its Library system can be a daunting environment. The Library's Engagement Advisors are knowledgeable, friendly and available to support Māori and Pacific students access and explore Library services, resources and spaces.
Donna Waitere
Māori Engagement Advisor
Te Pātaka Mātauraka | The Library
Email: donna.waitere@otago.ac.nz
Sela Pole-Fehoko
Pacific Engagement Advisor
Te Pātaka Mātauraka | The Library
Email: sela.pole-fehoko@otago.ac.nz
About this guide
This Subject Guide brings together important research resources for business. These include article databases & journals, major reference works, and other key sources.
Key resources
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Library Search | Ketu This link opens in a new windowLibrary Search | Ketu provides fast, simple, one-step searching across the University of Otago Library's resources. It is designed to make it quick and easy to begin researching a topic. It is not a replacement for the detailed and precise search tools available from individual subject specific databases.
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Passport GMID: Global Market Information Database (Euromonitor) This link opens in a new windowEuromonitor International's Global Market Information Database (GMID) is an online business information system providing business intelligence on industries, countries, and consumers. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched. Users need to register using an "otago.ac.nz email" address.
- IBISWorld (NZ Industry Reports) An industry report collection that offers insight into the major industries in the New Zealand economy at the 5-digit ANZSIC level. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major companies and more.
- GenAI Guide Artificial Intelligence (AI) is transforming the way we interact with information. It is a powerful tool, but its effectiveness depends on how it is used. Developing AI literacy means understanding its strengths and weaknesses, questioning its outputs, and recognising ethical considerations, such as bias, misinformation, and academic integrity.
Subject Librarian
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