This Subject Guide brings together important research resources for Marketing. These include article databases, major reference works, data sources, and other key information sources.
For further assistance, you may make an appointment with the subject librarian.
Library 101 is a series of workshops designed to introduce students to Library services and resources. Find more details and register to attend the workshops here:
Passport GMID: Global Market Information Database (Euromonitor)
This online business information system provides business intelligence on industries, countries, and consumers. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched.
All first time users will need to register using an "otago.ac.nz" email address and agree to the Terms and Conditions