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Marketing: Home

About this Guide

This Subject Guide brings together important research resources for Marketing.  These include article databases, major reference works, data sources, and other key information sources. 

For further assistance, you may make an appointment to see the Subject Librarians for Marketing.

Featured Resource - Passport GMID

 

 

  

Passport GMID: Global Market Information Database (Euromonitor)

This online business information system provides business intelligence on industries, countries, and consumers. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched.

All first time users will need to register using an "otago.ac.nz" email address and agree to the Terms and Conditions


For further information:

Subject Librarians

Catherine Robertson
Phone: 479-8915
Email: catherine.robertson@otago.ac.nz
 
Teresa Smith
Phone: 479-5653
Email: teresa.smith@otago.ac.nz

Related Subject Guides

To identify other resources, try these related Subject Guides: