Marketing: Journals & Databases
For example:
- Business Source Complete (via EBSCOhost)Provides scholarly articles on marketing, management, MIS, POM, accounting, finance and economics, from 1886.
- Informit Business CollectionCovers Australasian research in accounting, career development, commercial law, commodities, corporate governance, e-business, economics, employment, human resources, labour, management, marketing, occupational health, taxation, and unions.
- ABI/INFORM Global (ProQuest)Search over 3000 business periodicals for information on business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and companies.
- Business (Gale OneFile)Provides coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice. The collection includes international business and trade publications as well as a selection of international, U.S., and regional news publications.
Include:
- Newztext
An archive of the full text of many of New Zealand's key news and business publications, from 1993.
- PressReader
Provides access to over 1,000 newspapers from over 80 countries. Newspapers, from the last 2 months, are presented exactly as they are in print format.
- Newspaper Source Plus (via EBSCOhost)
Includes 1,520 full-text newspapers, and features more than 601,300 television and radio news transcripts, videos & podcasts.
- Factiva
Provides access to a wide range of global and NZ news and business information, from 1980.
- More links to newspaper resources
Link to the Newspapers section of the Article Databases webpage.
If an article is not available in full-text in a database, click Article Link to automatically search other databases the Library subscribes to.
You may see Article Link represented as:
or Otago Article Link
Try these options:
- Library Search | Ketu
Search the journal title to see if Otago holds the hardcopy of the issue you need.
- Interloans
If Otago does not hold the issue in hardcopy, submit an Interloans request for the article. Staff will try to get the article for you from another Library. Article requests are free.