Marketing: Books
To find books...
Try searching:
- Library Search | KetuFind books (including E-books) held by the University of Otago Library.
- Te PunaSearch the 'NZ National Union Catalogue' to find books held in New Zealand libraries.
- OCLC WorldCatSearch for books and other materials in libraries worldwide. OCLC WorldCat is updated daily.
1 user licence (Click "Exit" when you finish your search) - Google BooksSearches the web for freely available online books
Browsing the shelves in the Library
Books and other marketing resources are held in a number of libraries on the Dunedin campus including:
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Call number areas you may wish to browse include: Central Library - HF5000- HF6182 Hocken Collections - as it is not possible to browse the shelves |
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See this short video for more information on call numbers and finding a book on the shelf.
Encyclopedias, Dictionaries & Directories
Search Library Search | Ketu for encyclopedias and dictionaries.
For example:
A Dictionary of MarketingPublication Date: 2016
Concise Encyclopedia of AdvertisingPublication Date: 2014
Encyclopedia of Major Marketing CampaignsPublication Date: 2007
RSS feed for new commerce-related books
Stay informed about NEW commerce-related books the Library has bought by subscribing to the RSS feed.
Examples of new books:
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If the book you need is not held at Otago...
Try these options:
- InterloansSubmit an Interloans request for a book and staff will borrow it for you from another library. A fee of $25 applies to books borrowed from outside of NZ and Australia.
- Recommend a BookIf there a book or other item you'd like to see in the Library's collection, submit a recommendation request. We will investigate acquiring materials that you would find useful to your research and learning.