Marketing: Data & Statistics

"Figure.nz exists to enable everyone to make sense of data and see Aotearoa clearly." This free resource provides a wide range of New Zealand statistics, illustrated with infographics.

- Find industry data, import/export data
- Try the Market Mapper tool to find out where your customers are. By selecting variables such as age, income, and family type, you can find the areas where most of your customers live.
- Try QuickStats about a place for more information on customers by area.

Statistics groups include Business, Industry Sector, Economic Indicators.

NZ.Stat is a free web tool that allows you to:
-create tables from large datasets
-customise the table by selecting the variables you want and changing the layout
-view metadata alongside the table
-download your table in Excel

Browse the subject categories for business/marketing related statistics.

The Central Library holds paper copies of 1892-2010.

A global business information and research tool that aggregates content from a wide range of resources such as newspapers, journals, magazines and newswires. Click the Companies/Markets tab, to search company details.

A knowledge base for research on equity and debt securities. As well as covering current NZ-domiciled companies the service also contains historical information on all NZ companies that have delisted since 2005 (and some back further), and the major ASX corporations included in the NZX 50 Index.

Free to search for company information.

Source of international statistics on all aspects of international and domestic finance. It reports current data needed in the analysis of problems of international payments and of inflation and deflation. For example, data on: exchange rates, international liquidity, international banking, money and banking, interest rates, prices, production, international transactions and government and national accounts.

Comparative statistics providing an overview of recent international economic developments.

World Development Indicators (WDI) is the primary World Bank database for development data from officially-recognized international sources. Global Development Finance (GDF) provides external debt and financial flows statistics for countries that report public and publicly-guaranteed debt under the World Bank's Debtor Reporting System (DRS).

Provides business intelligence on industries, countries, and consumers. It offers integrated access to statistics, reports, insightful comment and business information sources. Coverage is global, more than 200 countries are researched. Users need to register using an "otago.ac.nz email" address.

Links listed by the United States Department of Labour, Bureau of Labor Statistics.

Includes a currency converter, an historical currency converter, and foreign exchange analysis.